EURO DISNEY RESEARCH PAPER

The Walt Disney Parks and Resorts division of the Walt Disney Company is looking to build a new Disney Attraction and Resort and has asked you to create a proposal for the new location.  You will select a country and city for the new Disneyland, and complete a comprehensive external analysis and Internationalization Strategy analysis, using the selection criteria identified in our classroom discussions and course readings.

Your paper will show evidence of a thorough understanding of International expansion selection criteria, and will provide a thorough analysis of your selected location utilizing comprehensive criteria.  This paper will require external research on your selected country and city.

 

NOTE:  Disneyland already has locations in Anaheim, Orlando, Paris, Tokyo, Hong Kong, and Shanghai, so do not select any of these locations.

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