Strategic Management

(1) Writer’s Corner (2 pages)
In the “Writer’s Corner” assessment activities, you are to write a one page single spaced article that could be included in a business journal or, perhaps, a website such as Linked In. It needs to be focused and concise, draw the reader in to gain the readers interest and attention, and free of grammar and spelling errors. You will be provided a scenario or statement on which to title and base your article. Make sure to use the Writer’s Corner Rubric
To assist you as you complete the assignment.
For this week’s article: From an employee’s perspective, what is one piece of advice you would give a new manager? What one quality is crucial for their success?

(2) AMTRAK Research Paper (4 pages)
AMTRAK has faced financial challenges through the years. The organization provides service to many passengers throughout the United States as well as employment to thousands. Review the case and other research and provide your insight as to the four main strengths and four main weaknesses of AMTRAK. You should clarify why you selected the four strengths and weaknesses as the key areas of focus. Don’t just supply facts. Your paper should include why YOU believe these are the key areas.
You should review the website in addition to the assigned reading and any other internet research you conduct in order to complete the assignment.
The following three articles provide some varied points of view and information regarding Amtrak that may assist you in further research:
Privatizing Amtrak. Retrieved July 14, 2015, from
Good News for Amtrak – and Us! Retrieved July 14, 2015, from
Bruce Eggler, | The Times-Picayune. (n.d.). Amtrak business is growing, but not on long-haul routes like those serving New Orleans, study finds. Retrieved July 14, 2015, from

(3) Writer’s Corner (1 page) I attached short memo about my story

This week’s “Writer’s Corner” assignment is using an IFE (Internal factor evaluation) and EFE (External Factor Evaluation) to evaluate your life. Your article should illustrate how you could use the concepts of the IFE and EFE into planning and evaluating your personal life. Save your work as a .doc, .rtf, or PDF.

(4) Franchising Recommendation (2 pages)
An effective means of implementing forward integration is franchising. For this assignment, imagine I am an investor and you are a consultant. I would like to invest in a chicken franchise and would like to invest either in Popeye’s or Zaxby’s. In no more than three pages (double spaced), provide your recommendation regarding which franchise I should invest in. A strong recommendation (maximum points) will identify the criteria that you used to make the decision and will provide a detailed comparison of the criteria used including financial information.
Save your work as a .doc, .rtf, or PDF file.
You will need to access the following websites to complete the assignment:
Additional internet research may be necessary to adequately complete the assignment.

Part 4: Roger and the Parakeet (1 page)
One essay question. Before completing this question, review the PDF document titled “Roger and the Parakeet (Attached)
“. After reading the story, write an essay in which you describe how the parable illustrates the essential skills managers must have in order to be successful, as well as the issues that might cause the manager to fail. Save your work as a .doc, .rtf, or PDF file.

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