The Role of social media in Higher education marketing and university choice Assignment

We aim to answer the question of: What role does social media play in university choice among students?

Your report and presentation will be based on secondary data (literature Review)

• Teams are required to review two academic journal articles in detail and present the findings orally and in written report format.

• The topic of the journals is related to the use of social media as a marketing communication tool in higher education.

• You are to present a summary of the two articles (see below) in one document.

• Teams need to write about the implications of these findings: what do these mean to university marketing communication and what do you recommend based on that

• Each article should be summarized and should reflect:

o the main results and findings,
o methodology, and theoretical framework (their literature review)
o Aim of the study – research study question

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