Strategic Management – McDonald’s Assignment

**Please reflect on the previous report attached written on McDonald’s UK**
The report is about developing & evaluating strategic options for McDonald’s UK. The word limit is 1,600 words (excluding Appendix and Figures/Tables/References). The formal guideline for your report is as follows: “Please formulate realistic strategic options (or directions or courses of action) for McDonald’s UK using appropriate tools of strategic management. Subsequently, choose one option and develop recommendations accordingly”.

Marking criteria (equally weighted)

Formulation of strategic options: ability to clearly and comprehensively use tools to formulate strategic options informed by prior environmental scanning
Choice of strategic options and recommendations: ability to clearly and comprehensively choose one option and develop realistic recommendations (ideally your choice should be based on facts NOT fiction, that is, what your chosen organisation is REALLY planning to do)
Reflection: challenges that the organisation under investigation has to overcome to follow the recommended strategic option (and business opportunities it may seize thanks to your recommended option)
Assignment 3 marking thresholds:

40-49: description of strategic options based on relevant tools of strategic management. Choice of one option is also required to get a pass;

50-59: breadth and depth of tools of strategic management being used;

60-69: critical reasoning and evidence of substantive strategic management knowledge;

70+: originality and ability to interweave theory with practical knowledge about your chosen organisation

A SUITABLE REPORT STRUCTURE WOULD BE LIKE THIS:

INTRODUCTION (BROAD OVERVIEW OF CORE ISSUES AND OUTLINE OF THE ASSIGNMENT)

MAIN BODY (OUTLINE THE SECTOR WHERE YOUR CHOSEN ORGANISATION OPERATES AND THREATS/OPPORTUNITIES STEMMING FROM KEY DRIVERS OF CHANGE. THEN USE TOOLS SUCH AS ANSOFF, THREE GENERIC STRATEGIES, ETC. AND INTERWEAVE THEM WITH SFA TO EXPLAIN THE STRATEGY YOUR ORGANISATION HAS ACTUALLY CHOSEN)

CONCLUSION (MAKE RECOMMENDATIONS FOR GROWTH HERE: IS YOUR ORGANIZATION GOING IT ALONE OR RUNNING IN PACKS?)

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