Revenue Management plan Assignment

Assessment Brief:
Based on the scenario and calculations made in assessment one, answer the following questions:

1. Explain why you chose this city to use in your example

2. Explain why you chose those hotels to be part of your competitor set; what do they have in common with your hotel?

3. Describe how you decided on your on the books figures and occupancy forecast

4. Describe how you expect your hotel will perform in the market taking into account the volume of competitors in the market
5. Define your target market
5. Changing your forecast:
5.1 How would you react and what revenue management measure would you put in place the demand is slower than anticipated
5.2 How would you react and what revenue management measure would you put in place the demand is higher than anticipated

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