This proposal I would like focusing on Chinese consumers’ behaviour on private customization, please see the document named Assessment brief and structure. It has title, aim of the research, method and structure. This is a preparation for 12000 words dissertation .so when you think this proposal please think about marketing theories, consumer decision making, society, fashion trend. Please follow a formal structure of proposal, methodology, described carefully. other important things! I am not sure about this proposal use quantitative research better or qualitative research better. !!! but I want to use questionnaire in this research. Please use the journal article and book, do not use some online website information and the references need more than 20. thanks. Discuss the theories of appropriate research methodology. again!!! this proposal is for 12000words dissertation. so, when you write please think careful and make it more researchable.
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