MARKS: The Case Study Report is worth 30% of assessment marks in this unit.
FORMAT: Both Parts 1 and 2 should be typed and for Part 2 be in report format with the main tables, charts and results presented throughout the report to highlight your responses to the case study report questions. All other computer output should be put into labelled and referenced appendices.
Suppose you are employed by a firm which is involved in Tourism. One idea that management currently have is to establish an all-day tour of Sydney which is primarily designed to highlight a unique Australian experience including a “backyard” barbeque where kangaroo and crocodile meats will be available, indigenous cultural displays and unique presentation of key points of Australian history at suitable locations near the City CBD. There is no comparable tour available in the Sydney market and the suggested price for adults (all inclusive) is $100, children $50 and family pass (2 adults and 2 children) for $200.
Management believes that approximately 6% of all tourists who come to Sydney (for tourism) will be interested in such a tour. (Assume any small variations in demand can be catered for without altering overheads). It is also believed demand from domestic tourists visiting Sydney will be negligible. A promotional campaign to maximize awareness of the tour among tourists is being planned for May-June in various overseas media, local outlets, and publications and with the first tours likely to start at the beginning of July 17 (provided the tour is forecast to achieve an adequate return). You have been asked as the senior forecasting analyst to predict the likely potential demand for each month from July 2017 – June 2018 and to provide a report to the likely viability of the tour. The tasks you are required to perform are indicated below;
General Details of the Case Study Report:
The Case Study Report assessment will require two written submissions based around a comprehensive business forecasting project. Your group will need to determine and find suitable empirical data which will be then be used as the basis of relevant business forecasts and associated recommendations.
This is, in general, a group assessment task although there will be a separate individual component (Part 1) within the group assessment framework. Groups will be of either three (3) or four (4) participants with members in each group required to be enrolled in the same tutorial. You may not do this case study report individually. The number of people in the group will not be a consideration for the awarding of marks in the case study report. Groups will be formed in the tutorials in Week 2 of the semester and should be finalised by Week 4.
The Case Study Report submissions will be divided into two distinct report submissions; Each report submission (Parts 1 and 2) will be worth 15% of the total Case Study Report mark.
Part 1 consists of some preliminary data identification, analysis and provision of basic forecasts and will be done individually by each member of the group. Each student is required to submit their response to Part 1 through Turnitin on the unit website by 11 pm, Tuesday 18th April.
Part 2 will involve the development of further forecasts for relevant business variables based on the empirical data and analysis in Part 1. This is to be done as a group and the analysis required may involve development of scenarios, strategies, and provision of suitable recommendations to the relevant business organisation. Each group is required to submit their Part 2 final report (one report only per group) through Turnitin on the unit website by 11 pm, Friday 2nd June. For the final report submission, you a required to provide a cover sheet with the names and SID’s of each of the group members.